The overwhelming reality of the coronavirus pandemic, with its resounding economic consequences, has led many businesses to close or, in the best of cases, to rethink their structure.

Flexible business models, with robust ‘ecommerce’ platforms and capable of generating synergies with other companies and local suppliers, are emerging as the best able to face the economic impact of covid-19, for this reason, other companies, some with only five workers, have seen how in recent months their online sales have grown by up to 150% during confinement and have emerged stronger from the pandemic. Both experiences make up the cartographic map that entrepreneurs will necessarily have to follow to rethink (or reorient) their business model if they want to survive in the post-Covid era.