Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making.  It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. Social media can influence consumer’s purchase decisions through reviews, marketing tactics and advertising. Essentially, social media vastly impacts our ability to communicate, form relationships, access and spread information, and to arrive at the best decision.

Fewer words, calming colours, vivid imagery, and very clear calls to action should be all the rage in 2022. Page design is going to trend toward lighter weight experiences that encourage the user to explore deeper, rather than putting everything up front in one page.

Trends in web design are cyclical, but 2022 may stand out for a variety of reasons. Yes, current events like the pandemic come into play, but in addition to that, mobile devices continue to become more powerful, and privacy and safety have become top-of-mind for many people.

With greater technical capabilities, we’ve seen a lot of complexity added into web sites over the last few years – but web designers and developers need to respond to cultural phenomena like economic recovery, privacy and safety. We think 2022 is the year in which sites that course-correct toward clarity, openness, and simplicity are the sites which will gain traction in the market. 

We all know that the internet is an excellent way for companies to advertise their offer. However, companies must know how to use it and one of the key points is to know the difference between a website and an online store. Which will be the best for your business? Do the two suit?

On websites, users consume information and make requests, such as subscribing to the newsletter, sending requests on forms or making other contact. In addition, it is good for companies to make their catalogs available online.